Privacy Policy

1. General Principles

This Privacy Policy explains how we collect, use, and protect any personal data you share with us. Please read it carefully to understand our approach to your personal information and how we handle it. By visiting www.assureinsolvency.co.uk, you agree to the practices described in this policy.

For the purposes of the Data Protection Act 2018 (the “Act”), the data controller is Assure Insolvency.

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2. Information We Collect

a) Information You Provide to Us

This includes information you provide by filling in forms on our website, contacting us by phone, email, or any other method. It may include:

• Name, address, email address, and phone number
• Financial or credit card information
• Personal description and photograph

b) Information We Collect Automatically

Each time you visit our site, we may automatically collect:

• Technical data such as your IP address, browser type and version, time zone, plug-ins, operating system, and platform
• Details about your visit, including the full URL path, products or pages you viewed, page response times, download errors, time spent on pages, clicks, scrolling activity, and the phone number used to contact us

c) Information from Other Sources

We may receive information about you from other websites or services we operate, business partners, payment providers, analytics platforms, advertising networks, or credit reference agencies. We will inform you if and when we receive such data, explain how we intend to use it, and tell you whether it will be shared or combined with other data we hold.

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3. How We Use Your Information

Information You Provide

• Fulfil our contractual obligations and provide you with the services or information you request
• Provide details about other services or products that are similar to those you have already used or enquired about
• Contact you, or allow selected third parties to contact you, with information about products or services we think may be of interest (only where you have consented or where permitted by law)
• Notify you about changes to our services
• Ensure our website content is displayed effectively on your device

Information We Collect Automatically

• Administer and improve our website (including troubleshooting, data analysis, research, and testing)
• Keep our website safe and secure
• Measure or understand the effectiveness of advertising we deliver
• Provide relevant recommendations or offers

Information from Other Sources

We may combine this information with data you provide or that we collect, and use it for the purposes described above.

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4. Sharing and Transferring Your Information

We treat your personal information as confidential. We only share it when necessary, and always with your knowledge and consent unless otherwise required by law.

We may share data with regulators and governmental authorities (including HMRC, The Insolvency Service, or The Insolvency Practitioners Association), debt management companies and other insolvency practitioners where appropriate, software providers and outsourced service partners who assist in providing our services, and business partners such as Strive Outsourcing for direct marketing purposes. If your case is referred to a third party, we will always obtain your permission first.

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5. Disclosure of Information

We may share your personal data with members of our group companies, business partners, suppliers, or subcontractors where necessary to fulfil a contract, analytics and search providers who help improve our website performance, and credit reference agencies for credit assessment purposes.

We may also disclose your information if we sell or buy a business or assets, or if required by law to enforce our terms and protect our rights, property, or safety — or that of our clients and others.

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6. Lawful Bases for Processing

Our lawful basis for processing personal data depends on our relationship with you and the purpose of the processing. Generally, we process data under one or more of the following lawful bases: contractual necessity, legitimate interests, and consent. You can contact us at any time to understand which basis applies to your information.

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7. Your Rights

You have the right to be informed, to access, rectify, erase, restrict processing, object, withdraw consent, receive data portability, and rights related to automated decision-making and profiling. To exercise these rights, please contact us at info@assureinsolvency.co.uk. We aim to respond to all valid requests within one month.

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8. Links to Other Websites

Our website may include links to other websites. We are not responsible for the privacy policies or content of those sites. Please review the privacy notice of any site you visit before sharing personal information.

9. Children

Our website and services are not intended for children. We do not knowingly collect or store personal data from anyone under 18 years old.

10. Data Retention

• Enquiries only (no debt solution entered): 2 years
• Clients with completed debt solutions: 6 years from the end of the solution

11. Transfers Outside the UK

If we transfer your data outside the UK or EEA, we ensure the same level of protection applies by using appropriate safeguards — such as standard contractual clauses or equivalent legal mechanisms.

12. Data Security

All information you provide is stored on secure servers. While we take every reasonable step to protect your data, internet transmission can never be completely secure. Once received, we apply strict access controls and security procedures to prevent unauthorised access.

13. Cookies

Our website uses cookies to distinguish you from other users, enhance your browsing experience, and help us improve our site. For more information, please see our Cookie Policy.

14. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page and, where appropriate, communicated to you by email. Please check this page regularly to stay informed of updates.

15. Contact and Complaints